Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Neutrogena is tackling gamified social content Neutrogena's newest ambassador, track and field Olympian Sydney McLaughlin-Levrone, has her first big brand assignment. The 24-year-old gold medalist, who holds the world record for 400-meter hurdles, is adding "host" to her resumé. Neutogena's appointed her the leader of a cast of social-savvy dermatologists and influencers in the brand's new...
YSL Beauty taps 5 Gen-Z stars for Myslf men’s fragrance campaign YSL is the latest brand to tap a collective of creatives, for its new fragrance campaign. The five men featured in the statewide ads are "Stranger Things" actor Finn Wolfhard, rapper Lil Yachty, "Wednesday" actor Hunter Doohan, musician Steve Lacy and TikTok star Noah Beck.
Ulta Beauty launches The Joy Project to help shoppers silence their inner critics Ulta Beauty's next big mission is to spread joy to its shoppers. The retailer has partnered with author and podcaster Mel Robbins (4.9 million Instagram followers, 2 million YouTube followers and 1.7 million TikTok followers) to launch The Joy Project, a long-term initiative through which the retailer will focus on...
Glossy Pop Newsletter: The New Community Playbook — Brands are adding customers to the PR list A couple of years ago, Lindsey Carter, founder of activewear brand Set Active, began noticing people "ripping apart brands for sending PR packages to bloggers who get 50 [of them] a day," she said. Today, Set Active sends PR packages — the same ones it sends to influencers — to...
Essence Makeup leans into long-form TikTok content with its ‘Effortful Makeup Awards’ Essence's latest TikTok campaign is an investment in longer-form content. Created with the creative agency Movers + Shakers, the campaign is multi-faceted, with its centerpiece being an IRL award show in Los Angeles, which will be recorded and mined for content for Essence's TikTok page, which has 2.2 million followers.
Pavise goes provocative with a digital campaign likening sunscreen to condoms On Wednesday, 7-month-old sunscreen brand Pavise is launching a new digital campaign to promote its "Pleasure Pack." A new SKU for the brand, the $26 Pack is composed of five trial sachets of its hero SPF product, each designed to resemble an individually wrapped condom. The cheeky campaign riffs on...
Glossier hits the road for its first college campus tour School is back in session — and for brands, going on tour and visiting campuses is catching on. The latest to hit the road is Glossier, with its You Look Good tour.
Glossy Pop Newsletter: The New Community Playbook — Known for its influencer trips, Tarte is reprioritizing community This week, a look at Tarte — including an interview with founder Maureen Kelly — about how the brand prioritizes community, alongside its extensive work with influencers.
Guide Beauty, with Chief Creative Officer Selma Blair, makes its QVC debut Guide Beauty launched in 2020 with a small edit of makeup. It was founded by makeup artist Terri Bryant who had lost some of the dexterity fundamental to her job as a result of Parkinson's. In 2022, the brand brought on actor Selma Blair, who was diagnosed with MS in...