Sara Spruch-Feiner

  • shefit
    Jun 14, 2021
    The Shefit sports bra is taking over TikTok

    In a recently posted TikTok, Mikayla Nogueira, who has 5.7 million followers and is typically known for glam makeup looks, jumps up and down in a sports bra. The bra is the Shefit Ultimate Sports Bra. It's “on my FYP every single day,” Nogueira says in the clip.

  • todrick hall
    Jun 10, 2021
    Todrick Hall on his Morphe Pride collaboration and loving makeup

    For multi-hyphenate director, producer, actor, dancer and influencer Todrick Hall, accepting his own love of makeup has been a journey. Now, Hall feels more comfortable exploring both his masculine and feminine sides. His just-released album is called "Femuline," and on June 1, launched a collaboration with Morphe.

  • Teni Panosian
    Jun 9, 2021
    Influencer Teni Panosian’s brand Monday Born bets on the drop model

    Influencer Teni Panosian's brand, Monday Born, sells its products on a drop basis. “We don’t have a purchase order for 50,000 or 100,000 products that then just sit on a shelf for a year,” she said. “Thousands of those products that don’t get sold end up as waste. Plus, in...

  • refy beauty
    Jun 8, 2021
    Sephora expands its influencer brands with Jess Hunt’s Refy Beauty

    Refy Beauty, founded by influencer Jess Hunt, is launching at Sephora. It's one of a small group of influencer-founded brands to launch at the prestigious beauty retailer.

  • pride stamp
    Jun 7, 2021
    Jenna Lyons on brands’ LGBTQ+ responsibility

    In 2011, when Jenna Lyons was creative director of J.Crew, she appeared in one of the retailer's catalogs with her son, Beckett, a toddler at the time, his little toes painted hot pink. Right-wing outrage ensued. It was the same year an article in the New York Post outed Lyons....

  • ami cole
    Jun 3, 2021
    5 newly-launched beauty brands to know

    There is no shortage of launches in the beauty industry, from brands adding to their lineups to entirely new entities, eager to make their mark. We're keeping track of the new brands to know each month, and filling you in on why they matter.

  • alexis ren
    Jun 2, 2021
    Alexis Ren’s We Are Warriors launches skin-care kits with Sonya Dakar

    Alexis Ren has teamed up with her personal skin guru and popular facialist among L.A. influencers, Sonya Dakar, to introduce two kits of miniature products. The kits target sensitive and blemish-prone skin, and are priced under $100 to be accessible to Ren’s younger fan base. 

  • eadem
    Jun 1, 2021
    ‘Melanin-rich’ beauty is suddenly everywhere

    A spate of new brands is marketing themselves as being for "melanin-rich skin." It’s a decision based on decades of people of color feeling excluded from the beauty market. The history is damning.

  • hotel lobby candle
    May 27, 2021
    Influencer Lindsay Silberman’s Hotel Lobby Candle just launched at Neiman Marcus

    “The world does not need another candle brand,” Silberman said. “And yet, I launched one, and it's doing really well." Silberman has 178,000 followers on Instagram, some of whom also receive her brand's newsletter. That's well shy of a million followers, she pointed out. “When we first launched, I had...