Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
NuFace embarks on 1-day, 10-city tour to promote ‘Fitness for Your Face’ To kick off 2024, skin care tools brand NuFace has launched a campaign dubbed "Fitness for Your Face," which celebrates a new 20-minute face "workout," dubbed the "10/10," treatment, that was released on its app. On the same day, the brand hosted a one-day, 10-city "tour," during which top-of-their-field estheticians...
How Tower 28 uses collaborations to grow its community and tell its story On January 6, sensitive-skin-friendly beauty brand Tower 28 Beauty released a new collaboration with the Universal Pictures movie "Kung Fu Panda 4," set to be released on March 8. The collaboration includes two sets of products, which the brand launched alongside Lunar New Year-themed beauty products, all available at Sephora. It's...
Glossy Pop Newsletter: Videos about Gen Z and Gen Alpha wreaking havoc at Sephora are flooding TikTok To fill their time over the holiday break, it seems, kids went to Sephora en masse. And no one on TikTok was happy about it. On the social media app, dozens of Sephora shoppers and staffers made videos complaining about the behavior of kids as young as 9 years old...
Kourtney Kardashian Barker’s Lemme makes its Target debut Lemme has quickly expanded since it launched with three gummy supplements at the end of September 2022. Now, the brand carries supplements in three formats: swallowable pill capsules and tinctures, on top of the original gummies. Lemme is also sold at Ulta Beauty and on Amazon.
The Inkey List launches its biggest-ever campaign, for new ceramide moisturizer For its newly launched moisturizer, the Bio-Active Ceramide Repairing and Plumping Moisturizer ($20), The Inkey List is kicking off the new year with its biggest campaign yet. It's inclusive of out-of-home ads, events in partnership with Sephora and a social media campaign.
Glossy Pop Newsletter: A ‘skin-care lip’ product was the secret to beauty success in 2023 The lip products that excelled this year were not lipsticks or the matte liquid lip products of 2016. Instead, they included balms, glosses and oils, all of which provided some kind of skin care benefit or true lip nourishment.
Laurie Lam on how E.l.f. Beauty earned $13.8 billion media impressions in 48 hours Helming E.l.f.’s brand presence is Laurie Lam, who joined the brand 16 months ago after spending two decades at L’Oréal. She has since co-led some of the company’s biggest moments of 2023. That includes its first-ever Super Bowl ad, starring Jennifer Coolidge, which E.l.f. conceptualized and completed in just three...
Glossy Pop Newsletter: On Substack, a vibrant fashion community is burgeoning — in 2024, it is likely to explode On a select but growing number of fashion Substacks are a thriving group of active community members who chime in at all hours of the day. They're weighing in on the fit of a particular brand, questioning how to style something currently trending, seeking recommendations for a certain product category,...
ITK’s Brooklyn & Bailey McKnight on simplifying skin care for Gen Z and Gen Alpha Brooklyn and Bailey McKnight, the 23-year-old identical twins and co-founders of ITK Skin, got their start on YouTube in 2013, where they now have over 7 million subscribers. They also have 9.3 million followers on Instagram and 6.6 million on TikTok. Together, in partnership with Maesa, the sisters launched ITK in...