For its newly launched moisturizer, the Bio-Active Ceramide Repairing and Plumping Moisturizer ($20), The Inkey List is kicking off the new year with its biggest campaign yet. It's inclusive of out-of-home ads, events in partnership with Sephora and a social media campaign.

The lip products that excelled this year were not lipsticks or the matte liquid lip products of 2016. Instead, they included balms, glosses and oils, all of which provided some kind of skin care benefit or true lip nourishment.

Helming E.l.f.’s brand presence is Laurie Lam, who joined the brand 16 months ago after spending two decades at L’Oréal. She has since co-led some of the company’s biggest moments of 2023. That includes its first-ever Super Bowl ad, starring Jennifer Coolidge, which E.l.f. conceptualized and completed in just three...

On a select but growing number of fashion Substacks are a thriving group of active community members who chime in at all hours of the day. They're weighing in on the fit of a particular brand, questioning how to style something currently trending, seeking recommendations for a certain product category,...

Brooklyn and Bailey McKnight, the 23-year-old identical twins and co-founders of ITK Skin, got their start on YouTube in 2013, where they now have over 7 million subscribers. They also have 9.3 million followers on Instagram and 6.6 million on TikTok. Together, in partnership with Maesa, the sisters launched ITK in...

According to experts, influencers who read as authentic to their followers will continue to have the most success in the new year. So, to ensure they resonate, creators and brands alike are seeking long-term relationships, as opposed to one-off partnerships, such as those Nudestix has fostered via its celebrity stock...

Since Kyle Leahy took the helm as CEO, Glossier has sped up the cadence of its new launches — now every 4-6 weeks, versus 10 weeks. In addition, it’s embarked on its first national college tour, launched a foundation through a second partnership with the WNBA, reopened its Soho flagship...

For the first time since its launch in 2011, Depop has released a consumer-facing Trend Report, which looks at both the trends that defined 2023 and those it predicts will shape 2024. The report pulled data from the platform's 30 million registered users to gauge the power of trends from...

Has anyone had a crazier year than Alix Earle? The 22-year-old TikTok star and podcaster started rapidly amassing followers in January 2023. That was largely thanks to her relatability while taking followers along for the ride as she got ready for nights out as a University of Miami senior. Her...