Beyond ‘purposeful confusion and paralysis of choice’: How DTC brands are updating diamond shopping Like many experiences linked to weddings, engagement ring shopping is overdue for a makeover, and direct-to-consumer brands are stepping up to the task.
‘It’s a mindset change for the industry’: Fashion brands embrace 3D design tech Since January, more than 140 established fashion brands have adopted a 3D digital design process. Because the process facilitates standardized sizing and expedited operations, plus eliminates much waste produced in production, it has big implications for the industry. Fueling the recent trend is the launch of a digital body hub...
Inside the US-inspired playbook of Latin America’s largest DTC brand As direct-to-consumer fashion brands were popping up left and right to fill voids in the U.S. market, Amaro founder Dominique Oliver was looking instead to fill the DTC white space in another market: Brazil.
How Tumi battles ‘journey hacking’ For brands across the board, ensuring a smooth path to purchase is a key factor of optimizing the customer experience. For the last year, Tumi has eliminated a hurdle for its e-commerce shoppers: “online journey hacking,” the term for malware-driven pop-ups and ads diverting shoppers to competitor sites. The result...
The path to pop-up: ‘In the end, you have to be everywhere’ Rails founder and creative director Jeff Abrams broke down why launching the brand's first retail space in 11 years is a case of the right place and the right time.
Influencers are hosting livestreams for their fans to watch them shop The evolution of influencer hauls and unboxing videos is the Shopping Party, a new feature by social shopping app Dote. The 15-minute event lets an influencer’s followers watch them shop on the Dote platform while interacting with them through a live chat.
Brands are catering to male ‘creatures of habit’ as menswear surges With menswear outpacing women’s fashion in sales, more brands are working to crack the quirks of the typical male shopper.
- ‘Consumers are becoming more savvy’: Why Bonobos sees limits to growth through ads
Bonobos wants to take a measured approach to customer acquisition. CEO Micky Onvural said, as a relatively small brand — it projected $150 million in sales in 2017, when it was acquired by Walmart, and November’s revenue was up 34% from the year prior — Bonobos has no plans to spend...
Department stores want DTC brands Nordstrom has been gaining an edge on fellow department stores by befriending emerging direct-to-consumer brands. It was only a matter of time before Other major retailers are following Nordstrom's lead and have started moving in on the DTC space.