Brands are catering to male ‘creatures of habit’ as menswear surges With menswear outpacing women’s fashion in sales, more brands are working to crack the quirks of the typical male shopper.
- ‘Consumers are becoming more savvy’: Why Bonobos sees limits to growth through ads
Bonobos wants to take a measured approach to customer acquisition. CEO Micky Onvural said, as a relatively small brand — it projected $150 million in sales in 2017, when it was acquired by Walmart, and November’s revenue was up 34% from the year prior — Bonobos has no plans to spend...
Department stores want DTC brands Nordstrom has been gaining an edge on fellow department stores by befriending emerging direct-to-consumer brands. It was only a matter of time before Other major retailers are following Nordstrom's lead and have started moving in on the DTC space.
Exclusivity meets inclusivity: MatchesFashion’s take on the luxury pop-up The luxury online retailer is getting set to launch a partnership with Italy’s Pellicano Hotel Group involving a product curation by the Group’s CEO and a 1930s yacht-based pop-up that will travel the Italian Riviera.
Birchbox’s Katie Beauchamp on raising prices Beauty box subscription service Birchbox continues to shift its value proposition. After launching a strategic partnership with Walgreens last fall, in which it debuted elevated shop-in-shops with prestige product in 11 stores, and closing its sole U.S. store in New York in December 2018, Birchbox is now elevating its prices.
Service, technology and nap pods: Inside the Hudson Yards retail experience Retailers’ approach to designing a standout Hudson Yards store experience ran the gamut, with results touching on themes including convenience, next-level product testing and nice extras, like in-store cafes.
- Digitally native brands are competing for attention at Hudson Yards
For retailers that have set up shop on The Shops & Restaurants at Hudson Yards’ second floor, dubbed the Floor of Discovery, curb appeal may be the secret to success.
Billabong leverages influencer collaboration to expand international footprint Thanks to a new collaboration with Instagram macro-influencer Julie Sarinana, 46-year-old surf-inspired fashion brand Billabong is now being sold at Selfridges in London, and Galeries Lafayette and Printemps in Paris.
Rebecca Taylor is launching workwear to get around wholesale buyers On Tuesday, the 23-year-old contemporary fashion brand launched Tailored, a 40-piece collection of suiting and sleek separates suited to more formal workplaces. The collection’s debut comes two-and-a-half years after the company spun off from its core collection La Vie, a more casual line featuring T-shirts and denim.