Birchbox’s Katie Beauchamp on raising prices Beauty box subscription service Birchbox continues to shift its value proposition. After launching a strategic partnership with Walgreens last fall, in which it debuted elevated shop-in-shops with prestige product in 11 stores, and closing its sole U.S. store in New York in December 2018, Birchbox is now elevating its prices.
Service, technology and nap pods: Inside the Hudson Yards retail experience Retailers’ approach to designing a standout Hudson Yards store experience ran the gamut, with results touching on themes including convenience, next-level product testing and nice extras, like in-store cafes.
- Digitally native brands are competing for attention at Hudson Yards
For retailers that have set up shop on The Shops & Restaurants at Hudson Yards’ second floor, dubbed the Floor of Discovery, curb appeal may be the secret to success.
Billabong leverages influencer collaboration to expand international footprint Thanks to a new collaboration with Instagram macro-influencer Julie Sarinana, 46-year-old surf-inspired fashion brand Billabong is now being sold at Selfridges in London, and Galeries Lafayette and Printemps in Paris.
Rebecca Taylor is launching workwear to get around wholesale buyers On Tuesday, the 23-year-old contemporary fashion brand launched Tailored, a 40-piece collection of suiting and sleek separates suited to more formal workplaces. The collection’s debut comes two-and-a-half years after the company spun off from its core collection La Vie, a more casual line featuring T-shirts and denim.
‘It’s the right time’: Kith is making a play for female shoppers Kith’s latest collaborator is a 73-year-old beauty brand.
H&M sponsors PopSugar’s inclusivity-focused site relaunch H&M wants to change its image. To become known as a more inclusive, family-focused retailer, it's aligning itself with partners reflecting its current priorities beyond trendy fashion.
Why J. Crew and Madewell could part ways When Gap CEO Art Peck announced last week that Old Navy was splitting off from the rest of Gap to become an independent company, the reasoning given was that Old Navy was outshining the rest of the brands in the Gap family to such a degree that it didn't make...
How fleeing SoHo bought Lafayette 148 multiple stores and a new HQ For 23-year-old luxury fashion brand Lafayette 148, which moved its headquarters from NYC’s SoHo neighborhood to Brooklyn Navy Yard’s Building 77 in the summer, the location has spelled cost savings allowing for several growth opportunities, not to mention improved inter-department communication.