As fashion companies, including Gucci, DVF and Michael Kors, pull back on wholesale channels in favor of working more directly with consumers, department stores are strategizing to give them what they want — often, an opportunity to tell consumers who they are and why they’re worth shopping. An increasingly common...
Instagram influencer and founder of the brand Megababe joined the Glossy Podcast to discuss how she broke into blogging by posing style solutions for other plus-size women, what mistakes brands make when working with influencers and where she predicts the industry is headed next.
Monday, Nordstrom debuted its first national Canadian campaign, titled “True Nord,” a clear play to strengthen its bond with the local market.
To create product scarcity and ignite excitement among customers, fashion brands are increasingly adopting the streetwear-synonymous drop model. Regularly releasing limited-edition styles according to a seemingly random, versus seasonal, calendar is keeping shoppers engaged. For many brands, it’s the new norm. Rothy’s, the 3-year-old direct-to-consumer footwear brand, has made limited...
With a strong, authentic brand story now key to earning loyal customers, Champion is making a point to shine a light on its rich history. On Saturday, the athletic wear brand will host the grand opening of its second physical store, a 5,000-square-foot space located in NYC’s Soho neighborhood, decked...
Opening a store is a common brand-awareness play, but Eileen Fisher has taken extra measures to ensure her new flagship is unrecognizable. Today, on a prime retail strip in Brooklyn’s Cobble Hill neighborhood — that includes Warby Parker, Clare V. and Aesop — she’s launching Making Space, a first-of-its-kind concept...
The Council of Fashion Designers of America is taking new measures to get the New York Fashion Week schedule for spring 2019 — 100 runway shows and presentations strong at its July 26 release — into the hands of fashion fans.
Growing a fashion brand entered on sustainability is tricky — after all, the world’s overabundance of clothes is a problem. Cary Vaughan and Jenna Wilson, founders of 9-year-old women’s fashion brand Ace & Jig, have cracked the code. They’ve held true to an original, core tenet of “thoughtful purchasing eliminates...
Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end fashion companies a means of unloading unsold clothing to emerging influencers eager to tag their labels. And ShopWorn, which compares itself to The RealReal, but for unworn, display-model accessories, is giving brands an alternative to...