Considering the New York Fashion Week playbook of the brand, the off the beaten path, unexpected store location (by fashion industry standards, anyway), opened on Tuesday, is to be expected.
As #ad becomes the norm for beauty and fashion influencers working with brands, some companies are seeing an opportunity in more personal referrals. Direct-selling beauty company Ever considers its specialists friends of its clients, and Glossier has said it is looking for a way for its customers to play in...
As beauty brands work to move the industry forward, retailers are proving an obstacle. At Glossy’s first Beauty x Wellness Summit, held this week, executives from the beauty and wellness industries gathered to talk through their effective strategies and future plans, and the challenges they’ve faced growing their brand. On...
The plus-size department is a dying concept, as emerging brands catering to the size range are going the direct-to-consumer route.
In keeping with the trend of brands strategizing to meet consumers where they are, Michael Kors is zeroing in on Chinese customers on WeChat, even in the U.S.
The 25-year Eileen Fisher veteran, in charge of increasing human, environmental and economic sustainability, discussed why the company opens its production playbook to young designers, whether fast fashion and sustainability can coexist, and what drives women’s purchases today.
Sneaker brand Allbirds is breaking out of its Silicon Valley shell thanks to an aggressive international expansion strategy.
As brands work to tell their own story across every customer touchpoint, designer Karen Walker is building on a physical retail concept centered largely on other labels.
With couture designer Giles Deacon newly at the helm, Aspinal of London is the latest British brand making a big push into the U.S. market.