- Influencers now drive nearly 70 percent of sales at Revolve
Revolve’s influencer strategy now pulls the most weight as part of the retailer’s overall marketing strategy, driving nearly 70 percent of all sales, according to Revolve. The company is projected to have hit $1 billion in sales in 2017.
- Suitsupply makes big bet on womens’ suits with global expansion
Suitsupply has long ignored buzz about the widespread casualization of workwear. Now it’s betting big on the fact that, like men, women want to wear suits.
- ‘We’ve only scratched the surface’: IMG Models’ Curve director on the state of size diversity in fashion
Ahead of fashion month, White discussed why the fashion industry has been slow to embrace size inclusivity, how she’s instigating change and why designers should hire curve models, regardless of their size run.
- ‘Fashion week will never go away’: A Slack Chat with the CFDA’s Steven Kolb
Steven Kolb, the president and CEO of the Council of Fashion Designers of America, joined Glossy+ members for a Slack Chat to discuss the current role of NYFW, the state of see-now-buy-now and the possibility of a move to a June-December fashion week schedule.
- Glossy+: Twenty years in, Lululemon looks to shake things up
Timed with the anniversary, taking place this month, the activewear brand is refreshing its signature "manifesto," a group of words and phrases reflecting the brand’s core values, which are popularly displayed in every store location. It's also featured on the brand’s iconic “shopper,” a shopping bag often reused as a...
- ‘Customers want storytelling’: Why retailers are giving brands new access to in-store associates
As fashion companies, including Gucci, DVF and Michael Kors, pull back on wholesale channels in favor of working more directly with consumers, department stores are strategizing to give them what they want — often, an opportunity to tell consumers who they are and why they’re worth shopping. An increasingly common...
- Megababe’s Katie Sturino pokes holes in the modern influencer marketing industry
Instagram influencer and founder of the brand Megababe joined the Glossy Podcast to discuss how she broke into blogging by posing style solutions for other plus-size women, what mistakes brands make when working with influencers and where she predicts the industry is headed next.
- Nordstrom builds on Canadian focus with first national ad campaign
Monday, Nordstrom debuted its first national Canadian campaign, titled “True Nord,” a clear play to strengthen its bond with the local market.
- Glossy+: Streetwear-inspired drops come to fashion
To create product scarcity and ignite excitement among customers, fashion brands are increasingly adopting the streetwear-synonymous drop model. Regularly releasing limited-edition styles according to a seemingly random, versus seasonal, calendar is keeping shoppers engaged. For many brands, it’s the new norm. Rothy’s, the 3-year-old direct-to-consumer footwear brand, has made limited...