- Glossy+: The growth strategies of DTC brands are at a crossroads
Brands that have identified as “direct-to-consumer” are throwing out the playbooks of early successes in the space and establishing unique business models, customized to their customers’ buying habits. From fundraising to teaming with wholesale partners, best practices are up for debate, as what’s worked for one brand hasn’t worked for...
- ‘You don’t want to be disintermediated’: DTC brands, fueled by Facebook ads, are shifting focus elsewhere
With platforms as the new formidable facilitator between brand and audience, direct-to-consumer brands are diversifying their strategies by building new technologies themselves, lessening their spend on Facebook, diversifying their media mix and relying on traditional components of retail and retail media -- wholesale partnerships, stores, even direct mail -- to...
- Day in the Life: Edie Parker founder Brett Heyman
Just after New York Fashion Week, Heyman shared a typical day in her life, which included breakfast with her three kids, concepting pre-fall 2019 styles and a wardrobe change for an evening event hosted by Jessica Seinfeld.
- ‘We have the opportunity to amplify our voice’: Walmart’s Modcloth launches a size-inclusive collab with Anna Sui
On Monday, the 16-year-old San Francisco–based women’s fashion company released an eight-piece dress collection created in collaboration with designer and New York Fashion Week regular Anna Sui. It’s among Modcloth’s first noteworthy moves since being acquired by Walmart for between $50 million and $75 million in March 2017, and it’s...
- Glossy+: Inside Prabal Gurung’s foray into physical retail
Prabal Gurung and Cynthia Rowley have joined a long list of brand founders turning to both physical retail and an emerging retail model to get closer to customers. Shopping malls, in their traditional form, are out; in their place are lifestyle centers and concept shops.
- How Walmart’s new acquisitions make it a hub for size inclusive brands
By taking a hands-off approach to the digitally native fashion brands it’s acquired since early 2017, Walmart is winning desirable new partners and planting a firm foundation in the prime extended-size market.
- Glossy+: Brands are building stores that feel just like home
As building a bond with customers becomes increasingly important, fashion retailers are working harder to welcome shoppers into their worlds. Opening physical stores with a home-y feel is trending as a go-to strategy for brands across categories.
- ‘Streetwear is here to stay’: Farfetch’s first investor, Frederic Court, on luxury fashion’s direction
Frederic Court, managing partner of VC fund Felix Capital, which he founded in 2014, has a good track record when it comes to sniffing out the next big lifestyle brands. Speaking with Glossy, he shared what he’s learned what building his portfolio, and where he sees fashion going in the...
- Inside the launch of Something Navy, Nordstrom’s first influencer-created brand
Looking to build meaningful connections with new consumers, Nordstrom is giving influencer fashion lines a resurgence.