For a long time, for many fashion and beauty brands, selling more product meant sending more emails with big promotions. But as a strong brand identity becomes increasingly important and companies establish a better grasp on how to connect with their customer, email marketing strategies are changing for the better,...

Borghese, which claims it’s behind the first-ever mud mask, kicked off a relaunch last month with multi-pronged, month-long campaign titled #ShamelesslyBorghese, aimed at a new, younger customer.

Rebecca Minkoff walked Glossy through a typical jam-packed workday, which included hitting handbag market, enjoying a glam session over lunch and moderating a panel discussion at her Soho store, part of the recently-launched RM Superwomen platform and centered on the work-life challenges of modern moms.

In the last two years, we’ve had many opportunities to connect with you. The resounding message: You want more — more industry insights, more opportunities to connect with insiders, and more chances to network with each other. Through Glossy+, our membership program launching in late spring, we’ll be providing these...

Since launching in 2015, M.Gemi has relied on the buzzy drop model for its style releases. Last month, it updated the process by giving its Instagram followers a sneak peek of new shoes through Instagram Live. The result: increased sales and site traffic, plus a boost in followers and engagement...

For fashion and beauty companies, a strong point of view is necessary to cut through the noise of today’s crowded markets. But at the same time, as digital changes the game at an increasingly rapid pace, constant evolution is required. So, to what extent can a company modify its stance...

Hair stylist Andrew Fitzsimmons kept a record of how he spent the day of the Met Gala, which included doing Kylie Jenner's hair and sharing the tools he used to get the look with his 175,000 Instagram followers.

Since its rebrand last year, Diane von Furstenberg has made great strides in the goal of transitioning to the direct-to-consumer model by getting shoppers to buy from the brand’s website.

Ssense Montreal, which opens Wednesday in the company’s homebase, doesn’t carry regular stock from any of the 200 brands it sells online. Instead, the store is organized into personal styling rooms, and customers who either download the site’s personal styling app or visit the store’s standalone website are directed to...