On this week’s episode of the Glossy Podcast, Hilary Milnes sits down with Hudson Yards’ chief marketing officer, Stacey Feder, to discuss the planning process that went into building and marketing the new development, the way Hudson Yards works with retailers and the evolving meaning of “experiential.”
As direct-to-consumer retail platforms look to scale, they’re seeing opportunity in traditional, multi-brand stores that are working to prove their relevance.
“We realized there was no way we could leave [customer service] to even an army interns or treat it like an afterthought,” said co-founder Reshma Chamberlin. “It’s really the bedrock of what we built and were trying to build, and we had to find a way to respond to customers...
Opening stores and linking with wholesale partners are becoming assumed steps for brands working to maintain their trajectory. And leaning on a holding company -- which provide cookie-cutter support to a pool of brands, thereby eliminating at least some opportunity for originality in doing business -- is catching on.
“I can confirm that Walmart has received outside interest from buyers for Modcloth,” said Silvia Mazzucchelli, Modcloth’s CEO since April, when asked on Friday about Walmart’s potential sale of the company. “We are in the process of exploring potential opportunities.”
Being a 50-year retail company has its advantages. For URBN, the umbrella company of Urban Outfitters, Free People and Anthropologie, among others, it’s meant being able to attract the talent pool and brands, and fund the infrastructure needed to hit the booming clothing rental market running.
3x1's Scott Morrison, who also started denim brands Paper Denim & Cloth in 1996 and Earnest Sewn in 2004, is one of many fashion veterans who built a brand based on quality and craftsmanship and is now working to navigate an industry fueled by fast, cheap products. For Morrison, that...
Last week, U.K.-based luxury retailer Browns launched an activewear category, including what its buying director, Ida Petersson, called “après-sport” styles. And last year, British fast-fashion company Asos introduced its first private-label activewear line, 4505, with “off-duty glam” pieces in addition to performance wear. In other words, the U.K. is embracing athleisure.
As streetwear moves further from its subculture roots, its Chicago iteration showed that ComplexCon, typically hosted in Long Beach, California, is increasingly appealing to the masses. For the Chicago event, the company worked to connect with a wide swath of the local community and increasingly catered to female shoppers, among...