Vying for shoppers’ attention at a time when discounts and promotions are running rampant, DTC brands -- which are often discount-averse -- are centering their fourth-quarter marketing strategies on launching pop-ups and opening stores. Many are entering physical retail for the first time.  

Jamie Nordstrom, Nordstrom’s president of stores, explained the company’s customer-centric approach for its NYC flagship, which opened Thursday, by contrasting it to a common retailer-centric approach. “Retailers in the past have worked like grocery stores that always put the milk in the back of the store: They want you to walk...

The classic department store model hasn’t aged well. Online shopping has stolen department stores’ thunder, to say the least, better delivering on their defining factor of a variety of brands, conveniently sold in one place. To evolve, 118-year-old Nordstrom is largely following the go-to playbook of many heritage companies. It’s...

On Wednesday morning, Rebecca Minkoff sent an email to customers announcing a “new” loyalty program, RM Rewards -- technically a phase two of a program set up last year. 

Fashion and beauty brands big and small are rethinking their retail strategies, as e-commerce sales ramp up presenting new competition and challenges. At the Glossy Forum: The Age of E-Commerce in NYC, executives discussed what’s weighing on their minds, including how to use data effectively, how to navigate new sales...

We gathered some of the best speaker and attendee comments of the day, including those on navigating the wholesale partnership, keeping up with new standards of the online experience and fine-tuning the marketing focus as competition across channels heats up.

Fashion is becoming a game of data science -- the brands that can connect the data points best, win. Earlier this month, Stitch Fix, which employs a team of astrophysicists, reported in its 2019 fourth-quarter earnings a 9% year-over-year increase in net revenue per active client, marking its fifth consecutive...

Speed is no longer unique to the “fast fashion;” every brand is now working to be fast, largely to compete with Amazon. Second, e-commerce is the path of least resistance for shoppers, and fast-fashion brands have historically thrived in physical retail. And finally, mall developers are being more choosy about...

Fashion’s relationship with technology has far surpassed fashion-tech.