The wellness movement is working to the advantage of costume jewelry brand Alex and Ani. The 15-year-old company was first to market with a jewelry line focused on “meaning-based, spiritually enlightening” pieces. It’s now sitting pretty, with a $1 billion valuation and sales on the upswing, driven by the newfound...
While focusing on new marketing initiatives, as well as an upcoming pop-up store, La Ligne is being careful to avoid the pitfalls of other VC-padded DTC brands that have swelled too quickly thanks to spending borrowed money on customer acquisition online. La Ligne complements its DTC, buy-now-wear-now business -- the...
More than ever, shoppers — millennials, especially — want to know what the brands they support stand for. So this New York Fashion Week, designers have answered by eliminating any question about their convictions.
On Friday night, Humberto Leon and Carol Lim debuted their sixth campaign film for the brand, titled “The Everything,” with three back-to-back screenings — the first, a press conference that concluded with a panel featuring the cast, including Milla Jovovich and “Insecure” actor Jay Ellis.
Make it Instagrammable, and they will come. Saks Fifth Avenue’s theory for its New York Fashion Week Spring 2019 presence — a West Village townhouse outfitted with a DJ booth, a mirror tunnel and rooms designed to hype Saks’ top fall trends (the Wild Wild West room, for one, is...
For entrepreneurs looking to launch a direct-to-consumer brand, pinpointing a white space and then being first-to-market with the idea is the holy grail. Aaron Sanandres and Chris Riccobono, founders of Untuckit, the premier fashion brand focused on “shirts designed to be worn untucked,” did just that in the U.S. in...
Revolve’s influencer strategy now pulls the most weight as part of the retailer’s overall marketing strategy, driving nearly 70 percent of all sales, according to Revolve. The company is projected to have hit $1 billion in sales in 2017.
Suitsupply has long ignored buzz about the widespread casualization of workwear. Now it’s betting big on the fact that, like men, women want to wear suits.
Ahead of fashion month, White discussed why the fashion industry has been slow to embrace size inclusivity, how she’s instigating change and why designers should hire curve models, regardless of their size run.