An overwhelming number of brands are vying for fashion fans’ attention during New York Fashion Week. Here’s what brands can do to be deemed worthy, according to the panelists at Instagram's press-exclusive fashion month "master class" on Tuesday.
Driven by fast-fashion backlash and a growing consumer desire to wear what speaks to one’s individuality, more brands and retailers are focusing their efforts on giving shoppers exactly what they want.
For the latest story in out Ask a PR Exec series, we talked to Melissa Duren Conner — Jennifer Bett Communications' partner and managing director — about JBC's unique focus and plans for the future, plus why it's hellbent on remaining a “top-heavy” agency.
At a time when malls are struggling to stay relevant and brands are navigating the changing retail climate, GGP — the investment company that owns and operates 127 malls across the U.S. — is opening a concept store in its Water Tower Place location in Chicago that backs some promising...
The attention fashion is currently receiving for its attempts at gender inclusivity is often rooted in progress. And as experts see it, the industry's ramped-up celebration of individuality is a sign of the times.
MatchesFashion.com co-founder Tom Chapman shares what drove the retailer's record year in 2016, why content has remained a big part of his business and why luxury fashion and Amazon are no match.
Last month, Amazon announced the launch of Prime Wardrobe, an apparel service meant to improve the customer experience and remove friction around clothes shopping on the site. But lingerie brands are left outside the box.
After three days of teasing the launch on social media, Louis Vuitton revealed the Tambour Horizon, a smartwatch featuring many of the same functions smartwatch wearers know well. The luxury brand is betting on an elevated look, as well as a few unique bells and whistles, to sell shoppers on...
In our latest installment of Confessions, Céline Semaan — designer Slow Factory, an eco-friendly and activist-driven fashion brand — reveals how a prospective collaborator copied her work and why taking legal action wasn’t an option.