Confessions of a fragrance CEO: ‘Tariffs are going to require an examination of the entire industry’ The average fragrance contains potentially hundreds of ingredients that have crossed multiple borders before reaching consumers. Alex Wiltschko, CEO and founder of fragrance research company Osmo, believes AI can mitigate the impact of tariffs on fragrance production and pricing.
Recession blonde: How inflation and tariffs are driving hair trends Feeling the effects of inflation and a potential recession, consumers are making adjustments to their beauty budgets. And that includes their hair cuts and color.
Why Byredo is expanding on its classic scents With a growing absolu de parfums series, the niche pioneer is offering its own take on flankers and capitalizing on its top sellers.
The big business of perfume flankers Flankers are a well trod ā and low-cost ā way to keep a perfume franchise alive. But repetitive rereleases can dilute a brand when perfume consumers crave novelty and artistic expression.
The best place to buy fragrance? Costco In search of bigger and better deals, perfume influencers are showcasing deep discounts at the likes of Costco and TJ Maxx. But the retailers are still a comparatively small piece of the fragrance pie.
How designer fragrances are taking cues from niche brands Today's designer perfume launches look more like their niche counterparts, with higher prices, more limited distribution and a more cohesive image with their fashion counterparts. But keeping pace with the fashion strategy also means being subject to a revolving door of fashion creative directors.
Wellness is king on TikTok Shop. But consumer trust is harder to come by Nearly 80% of U.S. TikTok Shop purchases are going to health and beauty purchases, with the category reaching $1.34 billion in sales in 2024. But even with that appetite, convincing those consumers to make a purchase is not always an easy gambit, according to a new survey.
Why design is everything for sexual wellness brands At Glossy's sexual wellness panel, the founders of Maude, Love Wellness and Jems shared the challenges of changing consumer perception in a stigmatized category.
How celebrity engagement rings are fueling the diamond industry With the rise of fast-paced platforms like TikTok and a growing acceptance of lab-grown diamonds, even the resolutely traditional engagement ring is subject to quickening trend cycles. And celebrities like Zendaya and Selena Gomez are fueling the conversation.