The big business of perfume flankers Flankers are a well trod — and low-cost — way to keep a perfume franchise alive. But repetitive rereleases can dilute a brand when perfume consumers crave novelty and artistic expression.
The best place to buy fragrance? Costco In search of bigger and better deals, perfume influencers are showcasing deep discounts at the likes of Costco and TJ Maxx. But the retailers are still a comparatively small piece of the fragrance pie.
How designer fragrances are taking cues from niche brands Today's designer perfume launches look more like their niche counterparts, with higher prices, more limited distribution and a more cohesive image with their fashion counterparts. But keeping pace with the fashion strategy also means being subject to a revolving door of fashion creative directors.
Wellness is king on TikTok Shop. But consumer trust is harder to come by Nearly 80% of U.S. TikTok Shop purchases are going to health and beauty purchases, with the category reaching $1.34 billion in sales in 2024. But even with that appetite, convincing those consumers to make a purchase is not always an easy gambit, according to a new survey.
Why design is everything for sexual wellness brands At Glossy's sexual wellness panel, the founders of Maude, Love Wellness and Jems shared the challenges of changing consumer perception in a stigmatized category.
How celebrity engagement rings are fueling the diamond industry With the rise of fast-paced platforms like TikTok and a growing acceptance of lab-grown diamonds, even the resolutely traditional engagement ring is subject to quickening trend cycles. And celebrities like Zendaya and Selena Gomez are fueling the conversation.
Inside the big fragrance opportunity on Amazon Fragrance was the undisputed star beauty category of 2024. But in contrast to its explosion across the sector, fragrance is growing more slowly on beauty's next big retailer: Amazon.
How protein took over the wellness world Spurred by shifting wellness trends like the rise of GLP-1s, protein is no longer just for weight-lifting gym bros — it's also a star player in snacks, desserts and boutique wellness brands. But experts caution we aren't necessarily starving for more protein.
A new fragrance house is challenging the industry’s big players with the power of AI Many of the perfumes on the market today are made by just a handful of fragrance developers. Founded by former Google researcher Alex Wiltschko, new fragrance developer Generation by Osmo hopes to fill a gap for smaller brands and producers by drawing upon automation and artificial intelligence.