How digital sports media company Overtime is using merch and pop-up retail to engage its audience When digital sports media company Overtime was first founded by Dan Porter, the team would get frequent requests from its young audience wondering where to get T-shirts with the O logo on the front. These shirts were not for sale and had been made just for the company’s employees, but...
Chanel is showing the first signs of evolving into a more flexible, millennial-oriented company Luxury brands are not known for being the most responsive to change and Chanel is the textbook case of a big, slow, stubborn luxury brand. So it was a surprise when Chanel announced on Monday that it would discontinue or severely limit the use of exotic skins and fur in...
How resale and the gray market are forcing watch brands to innovate The rise of the pre-owned watch market has coincided with the growth of secondary markets throughout the fashion industry, from the bustling fashion resale sites like The RealReal to the behemoth of sneaker resale. But for Tirath Kadmar, founder of pre-owned watch market TrueFacet, watches are actually more similar to...
Is price the sole determiner of luxury? As the circular economy grows, streetwear continues to dominate fashion and younger generations of consumers with radically different views on their relationship with brands become more central in fashion, luxury must rethink its own relationship with price in order to remain relevant. Ultimately, elements outside of price will be just...
Inside Brooks Brothers’ big bet on artificial intelligence We spoke with Brooks Brothers’ COO Gianluca Tanzi about the brand’s big bet on artificial intelligence, the ways it has affected the brand’s business model and his boundless confidence in AI as a tool.
How brands use personalization to bring a human element to e-commerce In a time when customers are demanding more personalization in how they shop and the products they buy, it is luxury brands that have the advantage.
Why a multi-brand e-commerce platform could be Kering’s next move With the purchase of Yoox Net-a-Porter by Richemont earlier this year and LVMH’s expansion into an e-commerce arm of Le Bon Marche with 24 Sèvres, Kering is the only one of the the big three luxury holdings groups without its own in-house, multi-brand e-commerce platform. Kering's announcement this week that...
Black Friday gave a boost to mass fashion brands, while luxury and streetwear sat out Since Black Friday is the biggest shopping blitz in the U.S., mass brands and retailers are trying to stretch out the weekend for as long as possible. High-end luxury and streetwear, however, have kept their distance from the holiday, given their hesitance to discount items to protect their image of...
How a New York esports team is trying to bridge the gap between gaming and fashion As the head of consumer products and merchandising at New York Excelsior, one of the largest professional Overwatch teams in the country, Gangemi has made it her mission to invigorate the crossover between esports and fashion. Esports has a massive reach, projected to bring in nearly $1.5 billion in revenue...