How influencers Nicolette Mason and Gabi Gregg are building a fashion brand driven by their followers In the last year and a half, Mason and Gregg have been focused on Premme, the plus-size fashion brand they created together. At the end of last year, Premme was chosen as one of the nine startups participating in Snap’s inaugural accelerator program, Yellow.
Net-a-Porter continues expansion into new categories with first multibrand luxury kids collection Today, Net-a-Porter is taking its biggest step into the world of luxury kidswear with its first multibrand collective aimed at children.
‘Why do they even exist?’: What’s next for the Fifth Avenue flagship This spring, Calvin Klein will shut down its Madison Avenue flagship store facing declining sales and low foot traffic. Gap is closing down its flagship store on Fifth Avenue next week, and Ralph Lauren closed its Fifth Avenue location in April. All around, it is a tough time to be...
Nordstrom expands its DTC brand roster with new Thinx retail partnership Period underwear brand Thinx is partnering with Nordstrom to bring its signature underwear the retailer's online and physical stores.
‘We are drowning in data’: Retailers are getting smarter about data collections For years, retailers were hungry for every source of data they could get their hands on, stockpiling massive amounts of it. But now, retailers are starting to understand that more data is not necessarily the best goal to strive for at all times.
How Guess sees AI as much for mundane tasks as glitzy innovation In July of last year, Guess partnered with Chinese e-commerce giant Alibaba to completely revamp its retail strategy with an eye toward artificial intelligence. Now, just over half a year later, Guess is feeling just as confident about its AI ambitions.
How Hatch is using community-building to support 10 new stores in 3 years Hatch is the latest DTC brand to go all in on physical retail. While the maternity brand opened a flagship store in 2017 in SoHo and another store in L.A. this year, founder Ariane Goldman is now planning on making an ambitious play toward rapidly expanding the brand’s physical retail...
J. Crew tackles sustainability with denim buyback program J. Crew is debuting a new partnership with Habitat for Humanity buying back old pairs of jeans to be recycled into insulation material for housing. While J. Crew has made efforts towards denim recycling over the past few years, the brand is putting an increased focus on denim recycling by...
Long after the novelty has worn off, pop-up shops have staying power When the idea first began to catch on a few years ago, the concept of a temporary store that was doing something that you didn’t get at a normal store was enough to pique people’s interests. But now, you can’t walk one block in New York’s SoHo neighborhood without passing...