It’s a common journey for DTC brands to start selling online-only before making a few partnerships with wholesale retailers, but those partnerships do not come without their own tradeoffs. Increasingly, brands are refocusing on direct sales, as wholesalers push them to sell at a scale outside of their means.

As the lines between casual wear and formal wear continue to blur, categories as disparate as athleisure and suiting are coming together in surprising ways.

For Days, the 2-year-old circular membership T-shirt brand, gives its customers an unlimited rotation of shirts: They're sent back to the company, recycled and replenished. Now, the company is licensing its circular business model to other fashion brands.

Ten years ago, the halls of American high schools were filled with kids wearing distressed jeans and logo-heavy T-shirts from brands like American Eagle, Hollister, PacSun and Aeropostale. But times have changed and many of those brands, most of whom were centered around shopping malls, have struggled to remain relevant...

In 1919, athleticwear brand Champion got its start by producing high-quality but otherwise humble knitwear for the everyday consumer. Now, one hundred years later, Champion still caters to that everyday consumer who may not be the most hip to the latest trends in fashion along with a new segment of...

The front window of cashmere sweater brand Naadam’s SoHo store is emblazoned with a giant “75,” advertising the brand’s $75 cashmere sweater. But the store is not just highlighting the $75 sweater, it is literally the only thing available to purchase in the store. 

Investors are pouring money into DTC slippers brands. Women’s slippers brand Birdies just raised $8 million in funding from investors, in addition to the $2 million it started with. Its competitor, Rothy’s, got $35 million from Goldman Sachs in anticipation of its expansion into new international markets. These brands seem...

In 2014, Joe’s Jeans was in a bad place. The brand had just failed to meet the minimum earnings requirement for a loan and was in debt for nearly $94 million. In 2015, the brand was forced to sell of $80 million in assets in order to pay off that...

In the last year and a half, Mason and Gregg have been focused on Premme, the plus-size fashion brand they created together. At the end of last year, Premme was chosen as one of the nine startups participating in Snap’s inaugural accelerator program, Yellow.