Alternative wedding styles are driving a boom in bridal resale The modern fashion customer has a very different relationship to ownership than previous generations, being far more likely to purchase pre-owned luxury goods. That's translated to an upswing in search and sales for pre-owned wedding rings, dresses and other bridal fashion.
Rent the Runway’s expansion won’t stop with childrenswear Fresh off another funding round that brought the company to a $1 billion total valuation, Rent the Runway is showing no signs of stopping as it expands into a host of new categories.
Inside the booming and controversial world of sneaker bots Last week, visitors to the Apple App Store looking at the top-trending paid apps saw a surprising sight: I the No. 3 spot was a $20 app called Supbot, an app that purports to help consumers grab the latest-hyped drop from Supreme faster than any human would be able to check...
Tmall wants to help Western brands stay on top of Chinese trends One of the most common difficulties for western brands looking to break into China is the speed at which trends change that makes it hard for brands to keep up in a culture they are unfamiliar with.
How Crocs leveraged user-generated content to capitalize on its Gen Z fanbase Of all the “uncool” brands that have recently made their way into the cultural zeitgeist, Crocs is among the most unexpected.
‘Not sexy but cost-effective’: How Clarks revamped its emails to drive sales Shoe brand Clark’s has learned an important lesson about customer acquisition: Email is not the sexiest of marketing strategies but it can’t be beat when it comes to cost-effective retention.
Ralph Lauren builds on its ‘next great chapter’ with diversity-focused campaign Ralph Lauren has always been associated with a certain image: a preppy, WASP-y style that has remained relatively unchanged for years. But its latest global campaign, which launched Thursday, sees it emphasizing diversity and inclusivity as the brand seeks to reinvent its image and its business strategy.
How Rolex is fueling the watch resale industry At this year’s Baselworld watch fair, the dominant watch brand in the world, Rolex, unveiled its newest collection of watches. And while the reveal was impressive for anyone looking to buy a watch from one of Rolex’s many authorized retailers, it may have been even more exciting for resellers.
Beyond ‘shrink it and pink it’: Brands are rethinking their approach to women’s sneakers The somewhat disdainful treatment of women’s sneakers is consistent with a market that has traditionally been dominated by men both on the design side and the consumer side. But that is changing.