‘We’re trying to dial it up’: Inside Clarks’ largest marketing campaign to date On Monday, the brand launched its most widespread -- and expensive -- campaign to date, along with a significant shift in marketing strategy.
‘The odds are not in their favor’: Forever 21’s chances at a post-bankruptcy future Reports emerged on Wednesday that Forever 21 is likely facing a bankruptcy process in the next few days, but there have been rumblings of the company’s struggles for years. So what finally led the company to its current breaking point?
‘The illusion of deceit’: The success or failure of fashion memberships hinges on the fine print Across fashion, membership models have become a normal part of everyday shopping. Companies like Stitch Fix, rental platforms like Rent the Runway and Nuuly, big brands like Nike, and cosmetics retailers like Sephora all have introduced paid membership programs in order to build a loyal, recurring audience. But when these...
‘Investors want profit, not more overhead’: What Farfetch’s acquisition streak means for its future Farfetch may not be acquiring Barneys, as a report in the New York Post recently reported, but it has been on a buying streak -- and its acquisitions may prove more trouble than they're worth.
Overextending versus taste-making: Why department stores like Bergdorf Goodman are struggling to evolve The past few years have been rough for department stores. With Barneys all but gone, what's ahead for New York’s other staple department store, Bergdorf Goodman?
‘A step in the right direction’: Nordstrom is doubling down on merchandising with new executive role As it continues to scoop up promising DTC brands, Nordstrom has created a new role to manage its relationships with brand partners.
Scotch & Soda embraces the rental model as a loyalty play The popularity of the fashion rental model -- as is evident by the billion-dollar success of Rent the Runway -- is undeniable. And as a number of new players are joining the subscription rental world, they're realizing its underlying perks. For one, these rental programs are acting like loyalty programs.
‘Reinterpreting for today’s customers’: How ’90s brands are leaning into the decade’s resurgence The 1990s are making a comeback. And while there are plenty of brands founded after the turn of the millennium that are aping the ’90s look by coming out with bucket hats, chunky sneakers and oversized sweaters, it’s a particularly good time for brands that defined ’90s style at its...
DTC luggage brand Ametti wants to compete with Away Direct-to-consumer brands are popping up in nearly every sector, looking to play disruptor. But in luggage, there are relatively few DTC brands beyond Away making much of a splash.