One of the most common difficulties for western brands looking to break into China is the speed at which trends change that makes it hard for brands to keep up in a culture they are unfamiliar with.
Of all the “uncool” brands that have recently made their way into the cultural zeitgeist, Crocs is among the most unexpected.
Shoe brand Clark’s has learned an important lesson about customer acquisition: Email is not the sexiest of marketing strategies but it can’t be beat when it comes to cost-effective retention.
Ralph Lauren has always been associated with a certain image: a preppy, WASP-y style that has remained relatively unchanged for years. But its latest global campaign, which launched Thursday, sees it emphasizing diversity and inclusivity as the brand seeks to reinvent its image and its business strategy.
At this year’s Baselworld watch fair, the dominant watch brand in the world, Rolex, unveiled its newest collection of watches. And while the reveal was impressive for anyone looking to buy a watch from one of Rolex’s many authorized retailers, it may have been even more exciting for resellers.
The somewhat disdainful treatment of women’s sneakers is consistent with a market that has traditionally been dominated by men both on the design side and the consumer side. But that is changing.
Twenty-two years ago, Nicole Miller held her first fashion show in China. At the time, she characterized the market as conservative and “not very established.” But now the market looks very different.
Every year on March 26, Nike celebrates Air Max Day, the anniversary of the launch of the first Air Max 1 in 1987. With that comes a slew of promotions, events and, most importantly, a new Air Max style. Yet this year, there’s a surprising difference: Nike announced it will...
For many digitally-native DTC brands, the path toward a physical brick-and-mortar presence is clear: Open a pop-up shop, gauge interest and then open a permanent store. But Dolls Kill, a fashion brand founded in 2011 with ties to the electronic dance music subculture, is taking a somewhat alternative approach.