More players are fighting for a smaller market in the denim category In Levi’s third-quarter earnings reported on Tuesday, its second report since going public earlier this year, the company reported that while revenue in Europe and Asia has been strong, growing 14% and 9% respectively, sales in its native North America fell by 3% year-over-year. As the number of denim brands...
‘We would love to compete with Nike and Adidas’: How Champion worked with a licensee to grow its year-old sneaker division This year, Champion Sportswear celebrated 100 years in business, with most of the century spent refining and perfecting its sports apparel. It was only last year that the brand finally expanded into sneakers and footwear. In the first year, Champion’s footwear division is still nascent, but the people behind it...
Resale platform Vestiaire Collective lowered its own commission to drive up sales When Max Bittner, former CEO of e-commerce company Lazada Group, was appointed CEO of French luxury resale platform Vestiaire Collective, one of his first priorities was changing the company’s commission structure to lower the percentage that the company takes from all sales, dropping them by an average of 10% across the...
Explainer: Why revenue per active client is brands’ new key metric In Stitch Fix earnings, released last week, buried amid other figures and metrics like net revenue and active clients, was a tidbit about the company’s revenue per active client, or RPAC, growing by 9%.
How Google is using image recognition to challenge Instagram’s fashion commerce dominance Google Shopping got a big relaunch today that makes use of Google Lens image recognition technology to help fashion shoppers find style ideas for the products they view, turning Google Shopping into a hybrid commerce and discovery platform. The new features put Google Shopping more directly in competition with Instagram,...
‘Everyone is our customer’: Fashion and beauty brands are evolving the idea of the customer profile For years, it was popular in marketing to narrow down a potential customer into a hyper specific profile -- our customer is Sarah, a 34 year old mom from the midwest, for example. But increasingly, brands across the fashion and beauty space are finding that these hyper specific profiles are...
Inside SoulCycle’s expansion to be a fashion brand As the worlds of fashion and fitness increasingly cross over, SoulCycle has been undergoing a major shift. Under the guidance of Caroline Gogolak, vp of retail, the company's expanded beyond a purveyor of spin classes to an activewear source.
1 year in: Madewell doubles down on men’s with new collection and new stores A little over a year ago, Madewell launched a small men’s collection made up of just a few pieces and sold within its larger women’s stores. Now, the company is ready to fully take the plunge into the men’s category.
‘The lines are blurred’: How flexible leases are changing fashion brands’ retail strategies In fashion retail, the lines between temporary and permanent are becoming increasingly blurry, as brands opt for shorter, month-to-month leases with no set end date and often transition temporary stores into permanent locations.