Veja’s Sebastien Kopp on creating the latest cult sneaker brand: ‘We can only do what we do’ "We just wanted to make the shoes that we wanted to make in the way we wanted to make them."
‘Devastating to small companies’: How fashion brand Lafayette 148 is dealing with tariff changes A major theme of the Trump presidency so far has been the ongoing turmoil with China over trade. The recent tariff raises from the Trump administration, which saw a 10% increase in tax on certain imports from China including apparel and footwear, are one such result of this conflict. Those...
‘It solved some of our biggest problems’: How customer feedback brought Lulus back to brick-and-mortar In 2008, Lulus sold all of its brick-and-mortar stores and transitioned into a fully online-only brand. It was a smart move that let the company grow in a way they would not have been able to if they kept their physical retail investments. But in doing so, according to CEO...
‘It’s the most important thing we do’: How fashion brands are streamlining the sampling process Normally, when Jessy Dover begins designing a new bag for her brand, Dagne Dover, the process from conception to finally selling the bag takes about a year. For the brand's newly launched baby bags, a product category it had never tackled before, that process was twice as long and required...
NYFW Briefing: The end, but not goodbye Welcome to Glossy’s New York Fashion Week newsletter, bringing you on-the-ground insights and analysis from straight off the runway. All week, we’ll be sending behind-the-scenes glimpses and interviews with industry members straight to your inbox. Sponsored by Shopify Plus. After a long week, New York Fashion Week is coming to...
How category expansion is fueling 11 Honoré’s growth At the beginning of this season’s New York Fashion Week, plus-size fashion retailer 11 Honore hosted its own kick-off to the week with a rooftop party celebrating the launch of its latest brand partner, Good American.
Fashion brands embrace ‘community marketing’ with workout classes Fashion brands are turning to workout classes and other wellness-related perks to build their audience.
‘It’s an arms race’: Inside the competition between watch counterfeiters and authenticators Watches, particularly ultra-high-end watches produced in Switzerland, are complex devices, and in order to successfully pass off a fake one as real, successful counterfeiters have had to become almost supernaturally good at mimicking many of the fine details of the real watches. To keep up with increased sophistication of counterfeits,...
How Moda Operandi rebranded to cater to its core customer On Friday, Moda Operandi, the fashion discovery platform that lets customers shop from looks they see on the runway, debuted a site rebrand tied to a new focus on discovery.