The Adidas-owned brand has enjoyed a small but respectable share of the footwear market globally, hovering just under $1 billion in annual revenue, compared to $21 billion for Adidas as a whole and $34 billion for the dominant footwear brand, Nike. Reebok has relied heavily on influencers to maintain its...

While Rebag Infinity is not really a subscription or membership service -- it requires no sign-up and has no qualifications other than a six-month time limit -- it does correlate with the growing number of rental and subscription services throughout the fashion industry. From runway fashion to streetwear to mid-market...

Brands like Warby Parker and Bonobos have become incredibly popular, swiftly moving from online-only to having physical stores and growing customer bases. But these brands lack a single designer -- a recognizable name or a personality customers can identify as the creative force behind the brand. Who is Warby Parker,...

At a recent preview of L2’s Fashion IQ Index report, an analyst referred to fashion retailers and brands as “frenemies.” That characterization of the relationship between the two has only become more accurate over the last year. As many fashion brands increase focus on direct retail, retailers have been forced...

Dagne Dover has been taking the slow and steady approach to building its brand, including introducing new product and opening brick-and-mortar. From here, the brand is ramping up its marketing efforts in the New York area, including its first ever subway banner ads, in order to drive hype and traffic...

Many brands, particularly those outside of the decadent luxury maisons of Europe, do not have the ability to upend their entire business model in order drop an exclusive collab through Instagram. Guess has found the solution by balancing the more traditional retail model of its main brand with a new...

For Rotarity founder Chris Hasek-Watt, the inspiration to create a rental service for streetwear came from a very pragmatic place: his own unwillingness to spend massive amounts of money on clothes he would only wear a few times.

Stitch Fix, the personal styling service, is expanding into the U.K., bringing its brand of customizable boxes of fashion and lifestyle products to a whole new market. But for any brand moving into a new market, questions of consumer interest remain. With a business model that was born in the...

At Monday’s Glossy Forum, brand executives from DTC companies, wholesale brands and retailers came together to discuss the effect of "the direct-to-consumer era” on their companies, as well as the fashion and beauty industries as a whole. We gathered some of the best speaker and attendee comments of the day,...