How DTC brands are measuring the success of TV ads Brands like Mack Weldon and ThirdLove have begun experimenting with TV advertising, a channel that’s new to both of them and comes with its own difficulties. DTC brands are used to the high level of measurability and direct attribution that comes with traditional digital channels. Although there have been some...
Amid the US’s crisis and shrinking middle class, contemporary brands are shifting their attention to China DVF is the latest in a long line of American brands that have moved resources away from the U.S. to focus more on China, including K-Swiss, Ralph Lauren and Coach. It's a trend that was already in place long before the outbreak of coronavirus but the global pandemic has hastened...
Why Flight Club’s consignment model could prove a detriment to the business The sneaker resale industry is dominated by a small number of power sellers who sell thousands of pairs of sneakers a year, sometimes selling more than 25 pairs in a single day. Since there are relatively few of them, these sellers are an important demographic for the various resale platforms...
Fashion workers are forming unofficial unions to call out employer racism Amid their statements of support for Black Lives Matter, brands' mistreatment of their Black employees is coming to the surface thanks to vocal employees. And since most of fashion and retail is not unionized, employees are banding together in informal collective groups to make their voices even stronger.
‘It starts at the top’: Fashion media insiders say race problems run deep The last week has seen a wave of employees at some of the biggest fashion media companies, like Vogue, New York Magazine's The Cut and Refinery29, speaking up about racism at their companies, which have swiftly been followed by a mass of resignations and upheavals at some of these longstanding...
‘It can’t just be hiring’: How fashion brands plan to establish a diverse workforce and inclusive culture This week, brands, independent groups like the CFDA and black fashion workers told Glossy that one of the most important things brands can do is set measurable goals with specific targets. But beyond that, there are a number of steps brands are taking and plan to take in the future.
The pandemic is tightening fashion conglomerates’ grip on the industry In the last five years, independent luxury brands like Versace, Michael Kors, Jimmy Choo, Rimowa, Dior, Fenty, Buccelatti and Ulysse Nardin were all acquired by luxury conglomerates. The vast cash reserves that luxury groups have amassed has made them highly resilient to the pandemic crisis.
- The rise and fall of Reformation
For a brand that built its image around being sustainable, responsible and ethical, the allegations against Reformation were devastating, drawing criticism from fashion watchdog Diet Prada as well regular social media users across Instagram. It’s a reminder of the disparity that often exists between brands’ messaging and the material reality...
Citing high e-commerce sales and low foot traffic, many DTC brands won’t reopen in NYC today On Monday, June 8, New York’s retail stores were allowed to reopen. For one of the biggest retail markets in the country, it could be an important milestone in getting fashion brands back on track. But many fashion brands have opted to wait, instead take a longer view of the...