On Thursday, direct-to-consumer sneaker brand Allbirds dropped a collaborative collection with sneaker designer Jeff Staple. Thus far, Allbirds has remained relatively distant from the sneakerhead world, favoring simple designs and relying on its popularity among the tech crowd.

The brand has promoted its gift options through email, SMS and Instagram. The homepage of its e-commerce site is also pushing gifting for the next month. Altogether, sales have increased 40% year-over-year since the new gifting options were introduced.

Even before the pandemic, swimwear brand Solid & Striped founder Sarah Landman knew her brand should expand beyond just swimwear. But when the time came where travel and beach vacations became impossible for most people and the swimwear market took a hit, that plan got accelerated.

The brands that made the shift are reporting rapid adoption by consumers, quick sellouts and lots of interest from brand partners. The platforms that make these marketplaces run, including the French company Mirakl, are also reporting big boosts in interest in their model. Since the summer, new brands like Nisolo...

Snapchat worked with Ralph Lauren in November and Jordan Brand in September on a number of initiatives, both on the main Snapchat app and with the platform’s subsidiary company Bitmoji. And on Thursday afternoon, Snapchat will roll out a third fashion partnership in three months with Levi’s.

The explosion of e-commerce over the last year has been a godsend for brands and retailers that are struggling with store closures, but it comes with its own set of risks. For one, the combination of e-commerce growth and the holiday shopping rush has led to a significant increase in...

Ian Rogers was brought on as LVMH’s chief digital officer to innovate the group's online retail efforts. 24S, which he helped found in 2017, was among the biggest attempts. Since its launch, the e-commerce site rebranded from its initial name of 24 Sevres and shifted focus to an international customer....

In preparation for a holiday where consumers will be heavily focused on digital, Ralph Lauren has planned several unique digital launches, from Snapchat integrations to virtual stores to gaming, over the course of the next month.

This week, apparel brand Draper James debuted its latest addition to its ongoing SMS strategy, something CEO Erin Moennich said the company has experimented with for the last year but has seen strong growth in during the pandemic. The new feature, called DJELF, is a gift concierge customers can text...