While the exclusivity and limited availability of sneakers have driven massive sales over the last five years, making sneakers an $80 billion market, they've also risked alienating more casual consumers. So now, new sneaker and streetwear platforms are challenging the idea that streetwear needs to be ultra-exclusive or ultra-expensive.
10th House is a formalized online educational platform where female founders can take workshops on topics including fundraising, CRM and product development. There are also chatrooms related to specific topics like fundraising, lists of resources and discounts on business platforms.
On Thursday, Google announced a slew of new features aimed at making Google Shopping easier for brands to use and break away from the crowd.
Madewell CMO Derek Yarbrough said the goal of Madewell Fam is top-of-the-funnel brand marketing and awareness, focused on appealing to the values and causes that are important to the brand's audience. Madewell selected four influencers, all of whom had worked with the brand before, to be part of the inaugural...
While fashion brands in the U.S. are working hard to reopen stores, they've been slower to move their employees back into offices. But, now that vaccinations are becoming widespread and business is happening IRL, some have made the decision to reinvest in office space.
The company has five brands across its portfolio, Foot Locker, Champs, East Bay, Kids Foot Locker and Footaction. Starting this month and over the next two years, one-third of the total 272 Footaction locations will be transitioned into Foot Locker stores, the rest will be closed and the brand will...
French luxury brand Officine Générale does most of its business in its home country, but with a new round of funding from American investor Untitled announced on Friday, founder Pierre Mahéo is aiming to expand the 9-year-old brand globally.
Rothy’s has had years to establish itself in the women’s footwear business, but new svp Chris Hull, who quietly joined the company in October, is spearheading the brand’s launch into an entirely new category: men’s sneakers.
Walking through New York City over the last month, locals and visitors were treated to the sight of leading luxury brands featured in first-of-their-kind storefront takeovers. With vaccinations on the rise and warm weather incoming, brands know consumers are desperate to be out and about. And among go-to destinations are...