Common Threads, Amazon’s new platform with the CFDA for luxury designers to sell online, doesn’t address any of the issues that luxury brands have stated they have with selling on Amazon. In the past, brands have told Glossy that having their product lumped in with lots of other brands, having little...
Coronavirus-related issues at big department stores, including store closures, canceled orders and bankruptcies, along with issues that preceded coronavirus, have made brands question the ongoing importance of department stores to luxury fashion. Luxury has typically shied away from direct sales and e-commerce while boutiques and department stores have been the...
When U.K. brand Boden began working on its next lookbook, it was clear that getting models out to a studio for a photoshoot wouldn’t be possible. On the other hand, sending product to models, with fingers crossed that they'd shoot images worth featuring, was high-risk. Instead, Boden sought out model Julia...
Fashion resale often gets lumped in with fashion rental in discussions of how the market is changing, particularly since they both represent departures from the standard models of fashion consumption. But as the coronavirus pandemic has worn on, the two are becoming increasingly delineated. While rental is suffering resale is...
At the beginning of the year, Birdies co-founder and CEO Bianca Gates had a thorough plan for the year focusing on outdoor shoes and the slogan “Travel boldly.” Birdies, like many fashion brands, has had to shift priorities.
In contrast to the buzzy opening of Alibaba’s Tmall Luxury Pavilion in 2017, late April saw the much quieter opening of Tmall’s latest platform for luxury brands: Tmall Luxury Soho, an off-price counterpart to Luxury Pavilion that is already attracting interest from luxury brands looking for ways to discount without...
Late last year, Neiman Marcus made a strategic investment in fashion resale company Fashionphile, its first big step into the world of resale. Now, with Neiman Marcus having filed for bankruptcy, Fashionphile’s fate is unclear.
Eliminating the use of fitting rooms is becoming a common part of the reopening blueprint for retailers, which are aiming to get back some of the foot traffic and revenue they’ve lost while making customers feel safe. Some retailers are keeping all fitting rooms off-limits, while other retailers are finding...
A growing number of brand founders are putting themselves front-and-center in their brands’ marketing, taking to Instagram Live for hangouts, interviews, AMAs (Ask Me Anything sessions) and workout classes. These informal, largely unscripted events hosted from a founder’s own home allow founders to strengthen their communities by interacting with them...