How a buzzy new brand is scaling up in the midst of a global supply chain crisis Overnight, Collars & Co. had taken off. While ecstatic at the success, Baer had a problem: How do you rapidly scale up a brand to meet demand, when the global supply chain is ravaged? It was especially concerning, as he knew that even big brands with more resources were having...
Luxury retailers open at New Jersey’s American Dream mall The company’s latest effort, which opened on Friday morning, is The Avenue, an upscale section of the mall anchored by Saks Fifth Avenue and featuring a selection of stores by high-end brands. They include Dolce & Gabbana, Hermès, Saint Laurent and Mulberry.
GOAT leads $60 million investment in Grailed, heating up streetwear resale war For GOAT, which sells both new and pre-owned products, the investment allows the company to expand its market share in the lucrative sneaker resale world, which could be valued at $30 billion by 2030. This would help GOAT compete with its main rival for dominance in the sneaker resale marketplace,...
With new US stores, Knix trials 3 retail formats All three stores will be located in California, in Santa Monica, San Diego and San Francisco. Notably, each of the three stores will test out a different retail format and location, according to Knix CEO Joanna Griffiths.
More activewear brands are creating innovation labs to pursue new technologies Brands are increasingly establishing their own in-house labs for researching and developing new materials. Rhone, a men’s activewear brand based in California, is launching a lab today called Nanoprojects.
With prolonged WFH, fashion brands are rethinking office life While the Collina Strada staff has been back at the brand's office full-time since the beginning of 2021 -- designer Hillary Taymour told Glossy she couldn’t get any good work done from home -- many brands are extending their remote work setup to at least the end of the year....
Peloton joins activewear craze with new private label Since 2014, Peloton has mostly approached apparel through collaborations, like the ones announced earlier this year with Adidas and Verzuz. Peloton Apparel, on the other hand, is designed in-house and produced by Peloton. The collection is a mix of men’s, women’s and gender-neutral clothing, priced from $15-$118. Each piece was...
NYFW Briefing: New York is (kinda) back This week is the first NYFW since the vaccine became widely available (it existed in February but hadn’t yet opened to the general public, which happened around April). With many brands doing their first show of any kind in 18 months, there was a heavy emphasis today on returns and...
Gap combines ’90s nostalgia with modern marketing for new campaign On Tuesday, the brand released a series of videos highlighting a diverse group of 10 “culture shapers,” as global head of marketing Mary Alderete put it. They include deaf activist Nakia Smith and Oscar-winning director Chloe Zhao. The videos are 15-seconds long, a nod to the “15 minutes of fame”...