A growing number of brand founders are putting themselves front-and-center in their brands’ marketing, taking to Instagram Live for hangouts, interviews, AMAs (Ask Me Anything sessions) and workout classes. These informal, largely unscripted events hosted from a founder’s own home allow founders to strengthen their communities by interacting with them...

According to Boston Consulting Group, sustainability efforts are often additional costs that are not high on brands’ priority lists. Even brands that have been loud and proud about their sustainable practices have been forced to make cuts. But for some brands, the coronavirus has instead become an opportunity for creative,...

For years, Tapestry, owner of big mainstream fashion labels like Kate Spade, Coach and Stuart Weitzman, has been making a concerted effort to move away from deep discounts. But coronavirus has forced many fashion brands into less-than-desirable strategies, and each of Tapestry's brands is now showing heavy discounts on their...

As China has come to be a dominant force in fashion manufacturing, brands have been weighing the wisdom of solely producing in that -- or any -- single location. But coronavirus has made the move to diversify sources more urgent and logistically challenging.

With a recent photo shoot scheduled for mid-April canceled, Storq CEO Courtney Klein and her team began reaching out to women on Instagram -- both influencers and people whose photos the team liked -- and asking them to shoot product imagery for the brand.

Even as closet clean-outs trend, resale companies are having a difficult time attracting sellers due to the logistical obstacle of getting pre-owned clothes from sellers’ homes to the processing facilities. To compensate, they're seeking products from brands, which -- as unsold stock mounts -- are more willing then ever to...

Typically, when fall rolls around, fall clothes have already been on the racks for months and are often heavily discounted. While that may be fine for the retailers, brands typically do not want their products sold at reduced prices, and they're actively trying to end the sales cadence.

Coronavirus has had a big impact on brands' marketing and advertising budgets, creating problems for both influencers and brands who rely on standard influencer partnerships through platforms like Instagram to drive sales. Instead, a growing number of brands are using their own employees as models and subjects of marketing campaigns.

The regular cadence of brands producing seasonal collections and retailers making big orders has been disrupted. Big brands like Marc Jacobs have already halted production of the fall season. According to Morgan Curtis, founder of loungewear brand Morgan Lane, one of the first reactions from the retail world was to...