Who What Wear launches its first DTC fashion brand On August 5, Who What Wear will launch Who What Wear Collection, a new DTC fashion brand with Kat Collings as creative director and Brianna Mobrem as president. The brand will work on quarterly collections, released in three monthly drops.
The benefits and pitfalls of using younger models to target Gen-Z customers There’s a simple way to bring in Gen Z customers, according to Guido Campello and Sapna Palep, co-CEOs of lingerie brand Journelle: Show styles being worn by people who look like them.
Fabletics is getting into resale Fabletics is joining the growing list of fashion brands that is bringing resale in-house, as it launches a new program with ThredUp.
With office life coming back, activewear brands are pivoting to ‘workleisure’ Activewear brands dealing with the return to “normal” by producing office-ready clothes in comfortable, performance fabrics.
Can fashion rental’s recovery carry Rent the Runway to a successful IPO? The move comes at an interesting time for Rent the Runway. Pre-pandemic, the company was riding high. It was valued at over $1 billion in 2019 and had a solid hold on the fashion rental market. But the company lost some of its valuation, dropping down to $750 million due...
With new platform, Madewell aims to become the ‘leader in denim resale’ Madewell Forever will absorb into one program all of Madewell’s circularity initiatives that it began in 2019. They include Madewell Archive, the small in-store section of select Madewell stores that sold pre-owned jeans. Madewell’s existing program of giving customers a $20 credit for any pair of jeans brought into the...
Adaptive fashion is catching on In the last three months, brands and retailers from Erdem to JCPenney have rolled out new collections and lines designed with disabled people in mind. A billion people globally, 15% of the population, have some sort of disability. And some of the most common aspects of fashion design are inaccessible to...
As international tourism remains low, Nordstrom is leaning into its Local concepts Locals have been a lifeline for the retailer over the last year. Nordstrom stores in urban areas like New York and San Francisco typically rely heavily on tourism, said Chris Wanlass, Nordstrom's New York gm.
How Louis Vuitton and other luxury brands cracked 1 million followers on TikTok Luxury brands like Louis Vuitton have mostly avoided direct influencer relationships, according to TikTok’s head of fashion and beauty partnerships Cece Vu. She said some of the best performing luxury brands like Louis Vuitton have succeeded by creating engaging content, eschewing the protective brand image that is more common on...