Retail-as-a-service companies go digital to stay afloat For retail service company Neighborhood Goods, closing its three stores wasn’t the end of the world. Co-founder Matt Alexander said the company had raised enough money -- $11 million in 2019 -- to get by for the near future and isn’t in any danger of shutting down. Where the threat lies is...
How Chinatown Market is using IGTV to grow its audience and move product Streetwear brand Chinatown Market has always kept social media content central to the business, usually accompanying every product release and collaboration with some sort of video component. Now, it's putting a bigger emphasis on IGTV.
Despite ramped-up spring cleaning, resale platforms struggle to attract sellers With everyone stuck at home and little else to do, one might think that resale companies would be inundated with product from sellers cleaning out their closets, and also struggling to attract buyers. But according to a few resellers, the opposite is true. People still want to buy pre-owned clothes...
How lowered ad spend and fall disruption will affect the September issues Among the many disruptions to the fashion industry caused by coronavirus is that fashion's traditional seasons have been thrown into disarray. Some brands are foregoing summer collections entirely and skipping straight to fall, while others are planning to release fall collections early, late or, in some cases, not at all....
Founder’s first crisis: How shoe designer Sarah Flint is handling coronavirus fallout For founders who launched brands in only in the last few years, this massive disruption to both life and business is not only a crisis unlike anything they've faced before, but it’s also their first real crisis in general. Sarah Flint, who founded her eponymous footwear brand in 2013, fits...
Sneaker brands are delaying releases, putting a strain on retailers Sneaker retailers are facing myriad issues. Their stores are closed, sales of sneakers are down, and the entire country is facing an economic downturn. In addition, according to Wil Whitney, a sneaker veteran who now manages brand relations in the U.S. for retailer Sneakersnstuff, the hype model is causing sneaker...
The fate of retail tech incubators A common refrain when it comes to fashion's tech incubators is that they need the proper investment from either their parent company or the external retailers they work with in order to be fully effective. But in a fashion world rocked by coronavirus, where everyone is looking for ways to...
The retailer guide to negotiating rent relief A number of retailers are already in discussion with landlords about ways to alleviate that pressure, but those negotiations can be tough. Landlords aren’t always so understanding and they have their own financial situations to deal with as well. Glossy talked to a few experts in the real estate and...
Inside DTC brands’ approach to first-time discounting The current strained retail environment has forced many DTC brands that normally avoid discounts at all costs to put products on sale. But to avoid diluting the brand or completely killing their margins, they're offering sales on the sly. That includes hosting exclusive sales events and offering discounts only through...