Expansion Strategies

Brazil’s oldest perfumery is making a play for US fragrance consumers. And no, it’s not Sol de Janeiro

By Emily Jensen

Jan 12, 2026

Armed with internal sales growth — the company closed 2025 with a 12% increase in revenue — and a still-growing appetite for fragrance among American consumers, Granado is opening two new stores in the U.S. in 2026 and tailoring new launches to suit the local consumer base.