The New Luxury

Member Exclusive

Research Briefing: Inside the rising popularity of luxury-branded residences

By Dania Gutierrez

Feb 6, 2025

In this edition of the Glossy+ Research Briefing, we explore what’s next for luxury brands that have dipped their toes into the hospitality industry. Many are looking beyond short-term options like pop-ups to full-time luxury residences.

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Virtual February 4, 2026
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New York, NY February 11, 2026
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Miami, FL June 1-3, 2026
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