Store of the Future

After leaving social media in 2021, the 30-year-old brand began to rethink how it educates its customers about its products and mission. Today, the 30-year-old brand is remodeling its 260 U.S. stores using old-school grocery store tactics to inform and entice customers. The mall bath-and-body brand’s strategy includes the streamlining of its displays and copy, as well as repositioning its most captivating products to draw in consumers and reduce shrinkage, all with a strong focus on sustainability. Glossy sat down with Lush veteran Michelle Field to learn more.