Store of the Future

Department stores are at a transition point. After years of ups and downs in retail post-Covid, these retail giants are contending with how to succeed in the new normal. Macy’s is no exception. When Tony Spring assumed the role of CEO of Macy’s, Inc. in February, he announced that Macy’s would pursue luxury as a main pillar moving forward. And fragrance, along with beauty more broadly, is a particularly useful sector to court luxury consumers at a large scale.