Store of the Future

Store of the Future

Can Printemps New York revitalize the department store perfume counter?

By Emily Jensen

Aug 27, 2025

With a sleek aesthetic and tight curation, Printemps New York is making a case for the department store as a perfume playground. But the retailer is also emerging at a time when the department store perfume counter has lost ground to newer players like indie boutiques, Sephora’s growing fragrance aisle and online shopping.

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