New Business Models

New Business Models

A new wellness concept from a Whole Foods co-founder is quietly gaining traction in LA

By Lexy Lebsack

Oct 20, 2025

The co-founder of Whole Foods is back with a holistic wellness concept that seeks to replace one’s primary care doctor, gym membership and wellness routine with a one-stop-shop membership. Love.Life, which opened its flagship location in Los Angeles in 2024, is quietly plotting its expansion.

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