Marketing Playbook

reflecting themes of cross-selling and targeted product offerings in e-commerce.

Brands are expanding product offerings and unlocking revenue with streamlined cross-selling

Dec 5, 2024

As e-commerce marketplaces and brands look to stand out in the crowded landscape, offering complementary products through cross-selling is an effective strategy that enhances customers’ shopping experiences and drives growth. According to McKinsey research, targeted cross-selling can increase sales by 20%. Additionally, 80% of a brand’s revenue comes from about 20% of its customers while […]

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14
Oct

New York, NY October 14, 2026
Glossy x Modern Retail Brand Leaders Dinner
The Glossy x Modern Retail Brand Leaders Dinner is an exclusive, invitation-only dinner bringing together influential brand executives to discuss their biggest challenges and industry opportunities.
4
Nov

New York, NY November 4, 2026
Digiday Creator Strategies
Bringing together leaders from across the ecosystem to examine the current state of the creator playbook and what's next for creator partnerships, monetization and brand growth.
9
Nov

Westlake Village, CA November 9-11, 2026
Glossy Beauty & Wellness Summit
At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.