How Top Beauty Brands Are Incorporating UGC Strategies

The beauty industry is always changing, but the latest significant transformation comes from embracing everyday consumers’ voices. Instead of trends dictated by runway models and glossy magazines, user-generated content creates a sense of community and trust that’s reshaping beauty.

Real people sharing their authentic beauty journeys is an incredibly impactful strategy — something brands can no longer ignore. Brands are now beginning to understand that consumers hold the power to define beauty and it’s up to the beauty brands themselves to listen.

In this new guide from Skeepers, learn about the scope of UGC, how it’s reshaping the beauty industry and the strategies that are proving most successful.

Download this guide to learn more about:

How to motivate shoppers with inspiring product experiences
How to unlock genuine inspiration for customers
How Beautyblender fostered a loyal online community
The best way to include UGC in marketing materials