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Marketing Playbook

Member Exclusive
Glossy+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
By Catherine Wolf and Li Lu
May 25, 2026

Glossy+ Research's fifth annual report analyzes the state of ad-supported streaming and the challenges streaming companies pose to marketers.

Related Coverage

  • CMO Strategies: A guide to marketers’ investments and streaming platforms’ ad innovations, from Amazon to YouTube
  • Glossy+ YouTube Influencer Index: A brand’s guide to YouTube influencer partnerships – from Kait Gardner to Hyram Yarbro
  • Research Briefing: YouTube claims largest portion of both ad placements and budget allocations
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Podcasts See More
  • The Glossy Beauty Podcast
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Go to Podcasts page
Events See more
  • 9
    Nov
    Westlake Village, CA November 9-11, 2026
    Glossy Beauty & Wellness Summit

    At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.

  • 19
    Nov
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    Glossy+ Town Hall: What’s Working in Creator Marketing

    Join us virtually for a candid town hall discussion to break down the current market dynamics, shifting platform strategies and emerging trends shaping the creator economy.

  • 7
    Jun
    Miami, FL June 7-9, 2027
    Glossy E-Commerce Summit

    At Glossy’s annual E-Commerce Summit, leaders from the most influential beauty and fashion brands will come together to discuss how they’re navigating current challenges and what strategies are proving most effective.

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