Marketing Playbook

The thinking from Addition Elle was that most women shopping for plus-size clothing don't get the same shopping experience as women shopping for "straight sizes" at places like Zara and Aritzia. While available options for these sizes in fashion have multiplied in the last few years, with companies like Good American and Hours hitting the market, plus-size departments are often lacking. To make shopping for plus-size clothes easier and more enjoyable, Addition Elle has updated its online experience.