Loyalty & Community

Loyalty & Community

Fashion brands evolve NFC tag strategies to provide more value, exclusivity

By Zofia Zwieglinska

Jun 14, 2023

NFC tag technology for fashion has come a long way since its initial implementation by Adidas in its sneakers in 2014. In 2023, brands are being challenged to build out the digital experience around NFC tag integration to make it worthwhile, or they face a sunk cost.

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