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2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
The Evolution of a Lifestyle Brand
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Presentation | 0:21:41 -
05/26/2021
Speakers
Crystal Slattery
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President, Tanya Taylor
Maintaining a reputation as a fashion brand can be limiting, for both the company and its core audience. Crystal Slattery, president of Tanya Taylor, will discuss how the brand is evolving from designing seasonal ready-to-wear collections to creating a full lifestyle brand by changing its focus from the runway to the customer.
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