Emerging Technologies

On the eve of its first West Coast 360-degree marketing campaign, L’Oréal-backed Debut swings at Kylie Cosmetics with a one-off billboard ad buy. It’s just one move by biotech-fueled beauty brands to stand out in an increasingly saturated marketplace that requires educating consumers about the value of synthetic ingredients. Glossy checked in with five leading brands to learn the nuances and challenges involved in reaching new biotech consumers.