Emerging Technologies

Fashion is becoming a game of data science -- the brands that can connect the data points best, win. Earlier this month, Stitch Fix, which employs a team of astrophysicists, reported in its 2019 fourth-quarter earnings a 9% year-over-year increase in net revenue per active client, marking its fifth consecutive quarter of growth for the metric. It owed the growth to its personalization capabilities, facilitated by its sophisticated use of data. Likewise TechStyle's booming Fabletics brand is leaning on a data science team to serve up styles customers want.