The concierge program speaks to the embedded idea of being where the customer is, and that customer is routinely on social media. But it also speaks to the massive influence that social media has on cosmetic procedures and the growing awareness and interest in them.
The funding round, announced Thursday, coincides with the appointment of Tara Desai as CEO. Desai joins from The Estée Lauder Companies where she was the executive director of online strategy. Michelle Gough-Baril, founder of Iris & Romeo, will remain in creative and product development roles.
Called the Mitigate Racial Bias in Retail Charter, the coalition brings together 28 U.S. retailers, including Sephora, J.Crew Group, Gap and Crocs, to sign a pledge to create a more welcoming shopping environment for BIPOC consumers.
On May 5, Lush launched its first-ever podcast, titled “The Sound Bath: Conversations That Cleanse,” hosted by blues poet and storyteller Aja Monet. Podcast episodes are published bi-weekly, and Lush encourages listeners to tune into the podcast while taking a bath. The company quit Instagram, Facebook, TikTok and Snapchat in...
Macro-economic volatility surrounding inflation, supply chain constraints and Covid-19 lockdowns in parts of China have led to slumping stock prices even with individual beauty companies reporting strong growth or record sales.
BFG Partners counts several beauty brands in its portfolio including acne brand Zitsticka, skin-care brand Herbivore, and sunscreen brand Vacation. And on April 25, BFG textured hair-care portfolio brand Curlsmith announced its acquisition by Helen of Troy for $150 million.
The Zitsticka team wanted to generate buzz for its new Face Map zit sticker product. On April 25, Zitsticka asked 100 influencers to simultaneously post a teaser image of Face Map on Instagram Stories. Another coordinated bombardment followed on May 5, the launch day of the product.
The brand also introduced an age-based discount for customers over 40-years-old based on an honor system, as well as a month-long sweepstake for U.S. customers to win a convertible car and a hotline allowing customers to chat about makeup tips and tricks with Geller herself.
The beauty industry has made strides to be more inclusive of textured hair in marketing, advertising and brand assortment, including with its embrace of the 15 Percent Pledge starting in 2020. Still, until recently, a salon environment for all hair types was not part of the picture.
