Emma Sandler

The month-long campaign, called "We See You," celebrates inclusivity through founder spotlights on social media, in-store signage and dedicated space on e-commerce. The campaign video features multiple BIPOC models with different hair textures, curls and colors, in various moments of repose and joy, styling their hair or showing off their...

Since Lottie London’s launch in 2014 — its U.S. debut was in 2017 — the brand has carefully crafted a socially-conscious narrative focused on several issues that reflect the interests of Gen Z.

AS Beauty has steadily picked up brands, starting with makeup brands Julep and Laura Geller in 2019, Mally Beauty in 2021, and CoverFX and Bliss in 2022.

This is not the first time mascara has been caught up in false advertising.

To support the product collection launch, TreSemmé invested in a tentpole campaign featuring a commercial with the U.S. Olympic artistic swimming team, OOH ads, a launch event in Los Angeles and a presence during NYFW at Spring Studios.

On Monday, Inter Parfums reported its fourth-quarter and year-end earnings, setting a record for sales on the backbone of a strong fragrance market.

Since the dawn of time, people have searched for a fountain of youth, a magical elixir or Philosopher's stone that would grant immortality. With the promise of advanced biological sciences, humanity is tackling aging head-on. The beauty and wellness industries are primed to absorb longevity sciences and repackage it for...

The campaign, dubbed "A Wonderful World," used email, web layers and lead generation campaigns. Benefit saw its click-through rates for emails increase by 50%. In addition, launch emails generated 40% more revenue than similar emails in 2021.

The Inkey List has long positioned itself as a brand that wants to empower people to make smarter skin-care decisions. However, leaning into a price-accessible narrative serves as a stronger spoke in its communication wheel.