Emma Sandler

On Monday, the 4-year-old brand introduced revamped packaging and an updated website, and archived its existing Instagram feed to relaunch with a more consumer-centric strategy. The company's first website didn't dive deep enough into the brand's proposition around combatting photoaging via preventative skin care like anti-pollution and anti-blue light products.

L'Oréal will open a nearly 250,000 square-foot research and innovation center housing 550 employees across all areas of the company’s North America research and innovation division, from advanced research to evaluation and product development.

Following a roughly six-year hiatus from music, Rihanna is returning in the splashiest way possible. The residual effects for her Fenty brand will be paramount. According to a 2016 study by the NPD Group, Rihanna's fan base, sometimes referred to as "the Navy," is 3.7 times more likely to buy...

On Tuesday, Cake raised $8 million in a Series A funding round, bringing its total funding to over $16 million. One of its biggest investors, venture capital firm Lerer Hippeau has made a name for itself by investing in digitally-native consumer brands like Glossier and Warby Parker. With Lerer Hippeau's...

It Cosmetics had to develop an immersive and whimsical virtual hub that people would want to use. Furthermore, Pirie said she also wanted to have intangible values for reps and to encourage their conversations with customers to go back to the ethos of It Cosmetics around women’s confidence.

Kate Somerville introduced a new hydration skin-care line in September; it was partially inspired by her college-age son, Chae, and his dehydrated skin. The new line consists of two products at launch: a serum and a face cream selling for $78 and $76, respectively.

On Wednesday, Revea debuted a mobile-friendly website. The 1-year-old company’s precision skin-care concept hinges on its ability to provide more in-depth diagnostics and personalization, compared to traditional personalized or customized beauty brands.

Dame is sold through Nordstrom, Bloomingdale's, Free People and Goop. Dame has doubled its wholesale business each year for the past two years, which now represents 20% of business sales.

On Tuesday, the physical wellness brand launched a product called SmartGoggles, venturing into the sleep category for the first time. This is not the first time 6-year-old Therabody, best known for its Theragun percussion massager, has ventured into a new category; in April, it launched TheraFace Pro, under the realm...