Beauty & Wellness Briefing: It’s the summer of hydration In the past decade or so, American have turned away from sugary sodas toward seltzers and flavored water as alternatives. The newfound obsession with hydration has spilled into the mainstream, with wellness brands offering their own electrolyte flavorings and ingestible hydration supplements and focusing on hydration marketing ahead of the...
The Ordinary taps OOH marketing to reintroduce its science-backed and affordable philosophy The timing of the campaign is twofold. First, The Ordinary is, at last, able to manage its supply chain without concern about selling out, allowing it to support big-scale ad campaigns. Secondly, it reasserts the brand's philosophy and price point in the face of competitors and an uncertain economic landscape.
Nars Cosmetics SVP of Marketing Angela Simpson: 2023 Top Marketers In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.
Dr. Barbara Sturm CMO Emily Bromfield: 2023 Top Marketer In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.
Maybelline New York Global Brand President Trisha Ayyagari: 2023 Top Marketers In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.
How MAC Cosmetics is expanding its Viva Glam charity On June 9, MAC Cosmetics is hosting its first-ever Day of Giving, where 100% of sales for over 200 lipstick are available worldwide during a 24-hour fundraising event will go to its Viva Glam charitable program.
Beauty brands zero in on laundry care Recently, beauty brands have expanded the notion of beautification to include launching laundry detergent, with brands like Dr. Barbara Sturm, DedCool and Bath & Body Works as the most recent entrants.
Beauty & Wellness Briefing: Morphe’s new launch positions the brand as ‘product-first’ On June 4, Morphe will launch a Continuous Prep & Set Mist+ with Ulta Beauty. It’s the first product launch since the company exited bankruptcy in April, just four months after filing Chapter 11.
Ulta Beauty reports strong earnings, despite concerns around theft and tightening consumer wallets According to its earnings press release, Ulta Beauty net sales increased 12.3% year-over-year to $2.6 billion, owed to increased comparable sales, strong new store performance and growth in other revenue, compared to the first quarter of fiscal 2022.