Earnings

Ulta Beauty CEO shares holiday sales focus, 12.9% sales jump and a shelf shakeup to grow fragrance sales

By Lexy Lebsack

Dec 5, 2025

On Thursday, Ulta Beauty reported a net sales increase of 12.9% to reach $2.9 billion in sales during the quarter ending on November 1. During the earnings call, CEO Kecia Steelman shared insights into the promotions, sales and categories dominating holiday sales now.

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