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Shopping

Strawberry Girl makeup is in. Here are the products you need to get the viral look

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By Tatiana Pile
Aug 18, 2023

All products featured on Glossy Pop Shop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Plus, sign up for Glossy Pop Shop’s all-new weekly newsletter here. 

With trends from “latte girl” to “tomato girl,” this summer has been the season of “girl” aesthetics. And thanks to Hailey Beiber’s recently-viral “strawberry girl makeup” tutorial on TikTok, the new buzzy beauty look has taken a life of its own.

According to Google, in the U.S. alone, searches for “strawberry girl makeup” have more than doubled over the past week. On TikTok, the hashtag #strawberrymakeup has 119.4 million views, with beauty creators creating thousands of videos showcasing their own versions of the look.

Though the products used by creators to achieve the aesthetic vary, the idea remains the same: A heavy red, peach or light-pink blush is paired with a berry-hued lipstick, a shimmery highlighter and a light-brown eyeliner to get an effortless, foundation-free, summery pink glow. A handful of self-applied, faint freckles mimicking strawberry seeds completes the look.

Whether you’re just now finding out about the trend or you’ve already been on the hunt for the right products to achieve the look, Glossy has you covered. Below, a full list of the makeup and skin-care essentials you need to pull off the popular “strawberry girl” aesthetic.

Featured
Shop Now — $24.00
Milk Makeup
Makeup
Lip + Cheek Cream Blush Stick

$24.00

Shop Now — $24.00
Refy
Makeup
Brow Sculpt Shape and Hold Gel

$24.00

Shop Now — $21.00
Kaja
Makeup
Liquid Concealer – Cat Nap

$21.00

Shop Now — $32.00
Glow Recipe
Skin Care
Strawberry BHA Pore-Smooth Blur Drops

$32.00

Shop Now — $22.00
Rare Beauty
Makeup
Stay Vulnerable Melting Cream Blush

$22.00

Shop Now — $90.00
Tom Ford
Makeup
Shade and Illuminate Highlighting Duo

$90.00

Shop Now — $22.00
Kosas
Makeup
Wet Lip Oil Plumping Treatment Gloss

$22.00

Shop Now — $9.27
NYX
Makeup
Micro Brow Pencil

$9.27

Visit the Pop Shop to browse all products featured in Glossy Pop.

Shop more Pop-approved products at the Glossy Pop Shop here.

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