As more fashion and beauty companies aim to meet customers where they are, fewer are asking shoppers to go out of their way to download an app. To connect with customers on mobile, where they’re increasingly spending their time, brands are instead getting creative with text messaging. Depending on the brand,...

In the last year and a half, Mason and Gregg have been focused on Premme, the plus-size fashion brand they created together. At the end of last year, Premme was chosen as one of the nine startups participating in Snap’s inaugural accelerator program, Yellow.

On Thursday, luxury resale platform Rebag is launching a new tool to evaluate handbags, applying the same standardized rigor to the category that the Kelley Blue Book applies to cars, according to Rebag CEO Charles Gorra.

Where you once found one or two DTC stores popping up in a neighborhood, customers can now find whole streets lined with brands like Naadam, Everlane, Warby Parker, Brooklinen and Buck Mason. Some are flocking to areas where rent is cheaper, while others are looking for smaller square footage in...

In the world of streetwear, Japan looms large on a cultural level. Japanese designers like Hiroshi Fujiwara and Nigo are revered by sneakerheads. Japanese culture and design sensibility are apparent in Adidas' collaborations with Pharrell and the many collaborations between streetwear and Japanese artists like Takashi Murakami. While China has...

Fitness companies and gyms are launching apparel labels and, at the same time, evolving into bonafide lifestyle brands. They're collaborating with brands both big and small, as well as launching their own lines and partnering with major retailers. This is how the fashion ambitions of Equinox, SoulCycle and Peloton stack up.

Though an influencer-led beauty brand is not new -- think Huda Beauty -- they might be more important than ever. Much like the celebrity brands of the moment, influencers have the appeal and built-in audiences to turn fans into customers -- and they may have the best chance of offsetting...

Though the beauty and wellness industries have been flooded with founders from left field, a subset of merchandisers and product developers are hoping to make their mark. Arguably, these executives have seen what is about to be the next big trend in retail and are ready to pounce.

Instagram has forced fashion, beauty and wellness brands to reevaluate their strategies in order to keep up with consistently evolving consumer demands and behavior.

At the Glossy Summit in Miami this week -- focused on the future of fashion and luxury -- main-stage speakers repeatedly pointed to the way they’re integrating their shoppers into processes from product development to marketing. Building consumers’ trust and speaking their language is crucial, so brands are allowing them...

In this video, fashion reporter Danny Parisi is joined by one of StockX's own, Sebastian Psak, who shares how to spot some of the common mistakes in knockoffs and how to spot a fake.

As direct-to-consumer brands struggle to make it on their own, often due to sky-rocketing customer acquisition costs, many wind up turning to retail partners to take advantage of their reach. But wholesale can be tricky to navigate for small DTC companies. With drop-shipping, a young brand can worry less about...