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Exclusive: With Dedcool launch, Sephora enters the laundry detergent and air freshener categories
Aug 3, 2022
Chanel No. 5, YSL Black Opium and Viktor & Rolf Flowerbomb have a new shelf mate at Sephora. Dedcool, the Gen-Z and millennial fragrance brand, launched on Sephora.com on August 2. It will land in 210 Sephora stores on August 12.
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