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Just a few years ago, no one outside of the worlds of advertising and marketing knew of the Cannes Lions International Festival of Creativity, which took place this year from June 17-21. Now, the advertising and marketing-focused event is the place to be for the top creators across beauty, fashion, lifestyle and beyond. An increasing number of brands have recognized the opportunity to make influencers' networking dreams come true while also leveraging their platforms. As a result, they're now flying out these digital natives and sponsoring the panels where they're being invited to speak.