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Store of the Future
The sales associate training strategies used by beauty’s top specialty retailers
By Lexy Lebsack
Jul 24, 2025

How do you best train an in-store sales associate for success? Glossy spoke to execs from top specialty beauty retailers, including Bluemercury and Goop, plus longtime retail associates at beauty’s top boutiques and counters, to unpack the ways retailers can best prepare customer-facing sales associates for robust sales and customer retention.

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Glossy+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

Glossy’s 2025 Influencer Index measures the impact influencers have on consumers’ purchasing behaviors. Our research findings indicate that consumers may be growing weary of specific types of content in both sponsored and organic…

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