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Fashion
From tennis to baseball to the NFL, jewelry brands are embracing sports for viral growth
By Danny Parisi
Aug 18, 2025

While the rest of fashion has been crossing over with sports for years, jewelry is newer to the arena. The contrast between the intensity and performance of sports and the luxuriousness of fine jewelry makes for an odd pairing. But as the line between sports and the rest of culture increasingly blurs, jewelry brands are finding the massive audience of sports and NIL athletes too tempting to ignore.

Member Exclusive
Fashion Briefing: How fashion brands are optimizing their AI search result performance

Over the last few weeks, Glossy spoke with several brand workers about how they’re approaching optimizing search for AI models and where they’re finding good information. The field is still very new, so many said they are still…

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