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Fashion
Anthropologie launches sub-brand Maeve as a new standalone brand
By Danny Parisi
Aug 4, 2025

Today, Anthropologie is relaunching its Maeve private label as a standalone brand. The launch will come with all the bells and whistles of a standalone brand, including dedicated Maeve physical stores, dedicated Maeve social media channels, an influencer launch event and a full marketing campaign.

Member Exclusive
Fashion Briefing: As dupe lawsuits profilerate, brands weigh when it’s worth taking dupers to court

Legal experts told Glossy that dupe lawsuits are becoming increasingly common in the fashion industry and reflect a growing concern among brands that dupes are a real threat to their livelihood.

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