Today, Anthropologie is relaunching its Maeve private label as a standalone brand. The launch will come with all the bells and whistles of a standalone brand, including dedicated Maeve physical stores, dedicated Maeve social media channels, an influencer launch event and a full marketing campaign.
Legal experts told Glossy that dupe lawsuits are becoming increasingly common in the fashion industry and reflect a growing concern among brands that dupes are a real threat to their livelihood.